Cover Letter Writing Tips: How to Get Noticed Before They Open Your CV
Most cover letters are forgettable.
They’re polite. They’re fine. And they’re ignored.
But yours doesn’t have to be—especially if you’re applying for standout roles like the Team Leader position at Kepak in Merthyr Tydfil or at one of their other UK locations.
These cover letter writing tips are designed to help you stand out from the competition. You’ll learn how to write a cover letter that gets attention, shows off your strengths, and makes employers like Kepak want to meet you.
Let’s get started.
Research the Company
Before you begin writing, take a closer look at Kepak. Find out what matters to them.
Look at their website, read recent news, and pay attention to what they value as a business. The more you know, the easier it is to show how you’re the right fit.
For example, if they value teamwork, highlight how you’ve worked successfully with others to meet goals. These small details show you’ve done your homework.
Personalise Your Greeting
Most people start with “To Whom It May Concern.” Don’t be most people.
If you can, find the name of the hiring manager. Addressing them directly adds a personal touch and shows effort. If you can’t find a name, use something professional like “Dear Hiring Team.”
Start with a Strong Opening
Many cover letters start the same way.
“I am writing to apply for the Team Leader position…”
And just like that, the reader has switched off.
Instead, grab their attention right away. For instance, mention why you’re excited about the job and what makes you the right person for it.
This might sound like:
“Leading teams to achieve great results is what I do best. When I read about Kepak’s goals for the Retail Packing Department, I knew I could help.”
Show Why You’re Interested
Companies like Kepak want people who are excited to work with them.
Talk about what attracts you to this role. Is it the team culture? The opportunity to lead? The company’s growth? Whatever it is, make it clear.
In addition, explain how this fits with your own career goals.
Match Your Skills to Their Needs
Job adverts are full of clues. They tell you exactly what the company is looking for.
Use that to your advantage.
Pick out key skills and responsibilities. Then, show how your experience matches each one. For example, if the role requires leadership, share a brief story about how you successfully led a team.
Highlight Your Leadership Experience
Saying you’re a strong leader is one thing. Proving it is better.
Think of a time you made a difference through your leadership. Maybe you motivated a team during a busy period. Perhaps you introduced a new process that improved results.
Keep it brief, but make it count.
Address the Responsibilities
Show that you’ve read the job description carefully.
Take one or two of the main responsibilities listed and explain how you’re ready to handle them. As a result, the employer can picture you already doing the job.
Show You’re a Good Fit
Skills matter, but so does personality.
Kepak has a strong workplace culture. Let them know you understand it and that you’re excited to be part of it.
For instance, if they value innovation, mention a time you brought a new idea to life.
End with Confidence
Don’t let your cover letter fade out with a weak closing.
Thank them for considering your application. Then, tell them you’re looking forward to the chance to discuss the role further.
Confidence leaves a lasting impression.
Check, Check, and Check Again
Before sending your cover letter, read it through carefully.
Check for spelling mistakes. Make sure the formatting is clean. Even small errors can hurt your chances, so take your time.
Keep It Simple
Cover letters don’t need to be long.
Aim for one page. Keep your sentences clear and to the point. Focus on what matters most.
Want Extra Help?
At Karen Blake Coaching, we don’t just share cover letter writing tips. We help people craft standout applications that get noticed.
Book a Free Consultation – Get tailored advice to make your cover letter stronger and more persuasive.
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